Interactive Agencies Association

 

The Association is author of the Internet Effectiveness Awards

www.IEA.cz

Portal Solutions:

Enterprise Portals (Intranets) – Enterprise portals are used for integration of information and unification of access to in-house applications with the aim of increasing the productivity of employees who work with data. An enterprise portal allows sharing of all data, documents and information.

Customer Portals (B2C) – Customer portals are used by companies to enable effective commercial communication with a large number of clients. The portal allows for a well-arranged presentation of commercial information, data and other output information in one user interface, in one location thanks to integration with internal information systems and databases. .

Business Portals (B2B) – Business portals automate routine processes between entities, which do business or cooperate together. They ensure the “paperless” course of business transactions and the electronic circulation of documents. They increase efficiency and decrease the demands of the whole process.

Marketing Solutions:

Web Presentations – Modern web presentations are able to introduce your company in a well-arranged, interactive and above all easily accessible form as well as the company’s products or services and influence the customer’s decision-making process in a significant manner.

Internet Marketing – The term internet marketing is best described using the example of one producer of Scotch whisky.

Content & Document Management Systems:

Editorial system – An editorial system allows employees to easily create and administer the content of the web presentation without the need for specialist knowledge. The presentation is then created directly by the content authors and is then published automatically, not by the IT department.

Web Content Management System (WCMS / CMS) – A Web Content Management System (WCMS) comes into play when a regular editorial system is not sufficient. It takes on all of the functionality of the editorial system, expands this and supplements it for use in terms of extensive Internet presentations and portals, often with a good-sized author’s environment. As opposed to the editorial system, this provides a wide range of possibilities concerning integration with external applications, supports more complex workflow processes and simple preparation of language mutations for individual presentations.

Document Management System (DMS) - A Document Management System integrated into a company portal allows for documents to be systematically created, scanned, annotation to be added to them, their content to be authorised, them to be published and shared, for systematic work to be carried out on them, versions compiled and for their circulation within the company to be optimised with the aid of workflow. All of this is supported by a very high-performance search system.